Women Who Brand: How Smart Women Promote Themselves and Get Ahead
Autor Catherine Kaputaen Limba Engleză Paperback – 8 sep 2014
"Kaputa turns conventional wisdom inside out ... women should take advantage of the unique characteristics of the female mindset. A brilliant read!" - Laura Ries, coauthor of The Origin of Brands
Today self-branding is not an option - it's something women need to master. Often what's holding women back from career success is that we don't brand ourselves as well as men do.
Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
Today self-branding is not an option - it's something women need to master. Often what's holding women back from career success is that we don't brand ourselves as well as men do.
Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
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Specificații
ISBN-13: 9781857886245
ISBN-10: 1857886240
Pagini: 216
Dimensiuni: 173 x 225 x 13 mm
Greutate: 0.27 kg
Ediția:Revised.
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey America
ISBN-10: 1857886240
Pagini: 216
Dimensiuni: 173 x 225 x 13 mm
Greutate: 0.27 kg
Ediția:Revised.
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey America
Recenzii
"Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience. Stuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement."—Publishers Weekly
"Kaputa turns conventional wisdom inside out...women should take advantage of the unique characteristics of the female mindset. A brilliant read!"—Laura Ries, coauthor of The Origin of Brands
"In my books I write about strong women and how they achieve success. In Womoen Who Brand Catherine Kaputa shows how you can do it for yourself."—Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth
"You have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while remaining true to yourself. Empowering, insightful and fun to read."—Clinton Kelly, Co-Host of TLC's What Not to Wear
"Women Who Brand is a terrific tool to help you bring your authentic self to work and leave the mini-man image and behavior behind."—Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
PRAISE FOR CATHERINE KAPUTA
"Catherine Kaputa came in like a whirlwind of fresh ideas that turned by thinking about my brand upside down! She gave me ideas and motivation to define and differentiate my personal brand, to think bigger about myself and talents, and the tactics to bring maximum benefit to me and the company I work for." -Sales Executive, Microsoft
"Your brand can make you a star in the business world - or break you. That's why Catherine Kaputa and her ideas on personal branding can make such a difference. She gives [people] practical and strategic steps to achieving what they once saw as an impossible dream." -VP, Organizational Development, PepsiCo
"Catherine's advice is not to be ignored. I read her book a year ago and was fortunate to be able to get her as a speaker at one of our events. Big impact and advice." -Senior Technologist, Intel
"Kaputa turns conventional wisdom inside out...women should take advantage of the unique characteristics of the female mindset. A brilliant read!"—Laura Ries, coauthor of The Origin of Brands
"In my books I write about strong women and how they achieve success. In Womoen Who Brand Catherine Kaputa shows how you can do it for yourself."—Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth
"You have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while remaining true to yourself. Empowering, insightful and fun to read."—Clinton Kelly, Co-Host of TLC's What Not to Wear
"Women Who Brand is a terrific tool to help you bring your authentic self to work and leave the mini-man image and behavior behind."—Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
PRAISE FOR CATHERINE KAPUTA
"Catherine Kaputa came in like a whirlwind of fresh ideas that turned by thinking about my brand upside down! She gave me ideas and motivation to define and differentiate my personal brand, to think bigger about myself and talents, and the tactics to bring maximum benefit to me and the company I work for." -Sales Executive, Microsoft
"Your brand can make you a star in the business world - or break you. That's why Catherine Kaputa and her ideas on personal branding can make such a difference. She gives [people] practical and strategic steps to achieving what they once saw as an impossible dream." -VP, Organizational Development, PepsiCo
"Catherine's advice is not to be ignored. I read her book a year ago and was fortunate to be able to get her as a speaker at one of our events. Big impact and advice." -Senior Technologist, Intel
Notă biografică
Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company. She is the author of the bestsellers You Are a Brand and Breakthrough Branding and a twenty-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia. Kaputa has been a marketing and advertising executive at well-known New York ad agencies, where she worked on the iconic I Love NY campaign, as well as taught at the Stern School of Business, New York University. She has been featured on CNN, ABC, NBC, MSNBC, in the Wall Street Journal, The New York Times, USA Today, and Fortune, and was a "Cool Friend" on TomPeters.com.
Descriere
A leading brand expert uses the latest research to advise women on how to use their gender-based advantages to succeed.