ONE OF THE MOST EXPERIENCED WRITERS YOU HAVEN'T HEARD OF YET: AJ was a ghostwriter for many years for top thought leaders in the self-help and business space. She is the writing partner to Mike Michalowicz, author of business books Profit First, Fix This Next (a Wall Street Journal bestseller), Profit, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneurs (published by Portfolio with a combined approx 500,000 copies sold). This is her first book sold solely under her own name. In it AJ shares insider secrets from her 30 years as a professional writer and 15 years in publishing.

A WRITING BOOK FOR THOUGHT LEADERS & ENTREPRENEURS: This is the first book written specifically for subject matter experts, thought leaders, and entrepreneurs who are writing a non-fiction book based on their area of professional expertise. In it, AJ reveals her proven framework for writing transformational books, which her students pay $15K and up to learn in her Top 3 Book Workshops.

PERENNIAL SALES POTENTIAL: Writing guides blacklist well and tend to spike in January and September, when new writing programs often begin (including AJ's own). This is a book that could also find course adoptions in professional writing programs.

BACKED BY LEADING INFLUENCERS: AJ has built deep connections with some of the leading influencers in the business book space, including Mike Michalowicz, Michael Port, and more, who will be endorsing the book and using their powerful platforms (podcasts, social media, email lists) to promote it.

Key Marketing Points

Online advertising campaign
Influencer outreach including influencers such as Mike Michalowicz, Michael Port, Garrett Gunderson, Lisa Nichols, Les Brown and others, will use them to help build her platform among other asks
National PR campaign
Excellent endorsements
Physical ARCs
Launching a podcast called AuthorUp