Writing for the Design Mind
Autor Professor Natalia Ilyinen Limba Engleză Paperback – 20 feb 2019
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Specificații
ISBN-10: 1350034975
Pagini: 200
Ilustrații: 44 bw illlus
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
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Caracteristici
Notă biografică
Natalia Ilyin is Professor of Design at Cornish College of the Arts in Seattle, USA, where she teaches design history and criticism, design for social activism, and transition design. In 2012- and again in 2015 - she earned Cornish's Award for Teaching Excellence. Natalia is also Founding Faculty for the MFA in Graphic Design at Vermont College of Fine Arts, has taught at Rhode Island School of Design, Yale University, The Cooper Union and the University of Washington, and has acted as Critic for the MFA in Graphic Design at Yale University and at Rhode Island School of Design.
Cuprins
PrefaceAcknowledgementsIntroduction1: Sitting Down to WriteBeware the Journaling Roommate Ten Things About WritingHow to Begin2: The Writer's MatérielMaking Marks Marks into SignsSigns into Sign Bundles Bundling Bundles Alphabets Are Systems Letters into Type Coding and Decoding3: WordsDenotation and Connotation Focusing InExercise 1-Seven Beautiful Words4: Phrase to Clause to SentenceFirst, Phrases Now, ClausesExercise 2-Seven Beautiful ClausesFinally, Sentences Stop the WanderingThree Sentence WritersExercise 3-Seven Beautiful Sentences 5: A Dash Through PunctuationAltering Meaning with Dots and Lines The Art of the Pause: ParagraphingExercise 4-Building a ParagraphBrush Up on Your Use of Articles6: Thinking in DiagramsA Third Way of CommunicatingImitate the Way Your Brain Thinks: Nodal MappingExercise 5-Trying Out Mapping 7: Writing Is ArgumentWhat "Expository" MeansIf You Missed Learning How to Write a Five-Paragraph Essay The Rooted TreeA Five-Paragraph Essay, Line by LineExercise 6-Master the Five-Paragraph Essay How to Move Past Five ParagraphsExercise 7-Flip the TreeOn to the SemilatticeDeploying the Semilattice: Rooms Make the HouseExercise 8-Eight Paragraphs of HouseA Tiny House CaravanExercise 9-Structure the Caravan EssayExercise 10-Write the Caravan EssayA Note On Conclusions 8: ConvincingEthos: Convincing by Inspiring TrustPathos: Convincing by Appealing to EmotionLogos: Convincing by Appealing to Logic 9: Tone & VoiceToneThe Differences Between Formal and Informal Writing A Personal ToneExercise 11-Tone Warm-UpA Professional ToneExercise 12-A Short Professional PieceThe Traditional Academic Voice Voice 10: Academic WritingWhat is an Academic Critique?Exercise 13-An Eight-Page Academic CritiqueStructuring the Complex Think Piece Various and Oppositional ArgumentsExercise 14-Balancing Opposing ArgumentsWhat Academic Research Is and Is Not How to Begin Your ResearchA Note on Research Databases The Rules of Fair Use PlagiarismWhat Design Research Is and Is Not Structuring Design Research Documentation What is the Peer Review Process?11: Writing LongBibliographies, Research Papers, BFA Documents, Master's ThesesInvisible Argument: The Art of the Annotated Bibliography If You've Just Been Assigned an Annotated BibliographyExercise 15-Build an Annotated BibliographyIn Defense of the Term Paper Structuring and Writing Research PapersExercise 16-Create a "Process Machine"The Design Master's Thesis: I Hear a SymphonyExercise 17-Three Basic QuestionsExercise 18-Getting to a Thesis Statement 12: Writing to PeopleIn AdmirationExercise 19-Write a NoteBecause You Want Something-Like a JobExercise 20-Write a Convincing EmailBecause You Don't Want Something-Like a Clientexercise 21-Write a Client-Firing EmailLetters on Paper 13: Business Proposals & ReportsA Word on Business-SpeakA Simple Proposal for Getting New BusinessExercise 22-Map, Diagram, & Write a Simple ProposalResponding to the RFPExercise 23-Map, Diagram, & Write a Response to an RFP 14: CopywritingWhat Kind of Copy Is It? First, TargetsBrush Off Your Poetry Hat Be Wise About Copy Okays Write AloneExercise 24-Exercise Your Inner Colette 15: Writing for Social MediaWriting for Websites Is Its Own Thing Creating a Cohesive Identity OnlineKeep the Music PlayingExercise 25-Create a Social Media PlanWriting TipsEleven Errors of DeathHow to Get It All ReadLast ThoughtsIllustration Notes
Recenzii
I would make this book required reading for any writing intensive course within an Art & Design department.
[M]any tutors out there ... would enjoy reading this book as much as I did, densely packed as it is with excellent counsel, communicated in an engagingly informal, second-person mode of address and peppered with personal anecdotes and often laugh-out-loud humorous asides. Readers might feel as though they are one of Ilyin's fortunate students, sitting with her in her office for a tutorial.
Descriere
"Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well."In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write.Ilyin's book helps designers approach writing in the same ways they approach designing - teaching skills and methods through encouragement, practical exercises and visual advice.Writing well is a skill, like any other, and with this book you can learn to do it with confidence.//Winner in the 50 Books | 50 Covers award 2019 from the AIGA//