You know how important it is to communicate effectively in business so as to achieve the results you want. You know what you want to say. The challenge is how to say it. This book shows you. It is a practical tool that gives you the words you need. Although the author focuses mostly on the written word, you will also find example conversations and telephone calls. Ric Willmot shows you how to strike up a business relationship, maintain it, identify those relationships worth pursuing, and let go of the rest. Those who have experienced Ric first hand will jump at the chance to have his wisdom on hand. For those who are meeting Ric for the first time in this book, be prepared for a plethora of "light bulb moments". This is your ultimate desktop companion. Writing well-crafted proposals, media releases, and client correspondence will guarantee you're seen as the expert you are and give you the advantage over your competition. In this book, you have access to examples of: - Letters to prospective clients - Thank you letters - Referral Request - Media Release - Case Study - White Paper - Checklists, common redundancies, and much more Ready-made, high-quality writing tools that help you grow your business.