Analysis of journalism often focuses on theproduction of news across various platforms tounderstand the nature of politics and public debatein the contemporary era. But it is not possible, noris it necessary, to analyse all forms of journalismin the same way for they usually serve quitedifferent purposes. Writing to Reach You recognisesthis and explores the practice of music journalism -a subject that has until now rarely been the subjecton any substantial academic investigation.This book explores the function of music journalismand the music press via case studies in the UK andAustralia. It argues that this type of journalismoffers consumer guidance based on the creation andmaintenance of a relationship between reader andwriter. Music journalism is produced withinparticular critical frameworks that speak todifferent readers of the music press in differentways. As the historical analysis in this bookreveals, it is also ultimately a practice that isshaped by the continuing changes in the consumptionof popular music.