What if you could design the next global trend? Another enterprise has entered your space. A new startup has changed the prevailing way business is done in your industry. Are you scared? You should be. Technology is shifting so rapidly that it is driving new business models, bringing with it new market innovation opportunities. The world is full of books and methodologies to help you innovate from a customer need or a product development perspective, but little has been said and done to show you how to innovate your market - until now. Xcelerate flips traditional approaches to disruption and innovation. It's a fast, finite framework that delivers leaders of large organisations breakthrough results not just incremental thinking. Written from an Australian perspective, Xcelerate includes examples and case studies of leading companies and successful startups alike - such as Amazon Go, Uber, Airbnb, IBM and SurfAir. Waiting to see how new trends and technology will land is like waiting for the big wave at the beach to wipe you out. It's time to get out there and create the next wave yourself. This book will show you how.