Do you sometimes reduce the price of your treatments in your head because you feel your patients cannot afford them? Does talking of money in your surgery make you feel uncomfortable? Are you worried about quoting a price due to the fear you might get a negative response from your patient? Do you feel your services are worth more than you get paid for them? If you have answered yes to any of these questions, then I promise you will enjoy reading this book. This book reveals information on exactly how to deal with this problem. As far as I am aware, the contents are not taught at any dentistry school. While certain elements of pricing may have been touched on by dental coaches, they'll have barely scratched the surface of what I do in this book. I'll be looking at this complex issue in depth, delving into the psychology of what you do in those awkward situations and even why you do it! I will alter your thought process, your beliefs, and most significantly, your behavioural pattern. You will never improve your results until you change your entire approach. This book will enable you to smash through all the restrictions that you've placed upon yourself when it comes to the fees that you charge your patients. I guarantee that once you've broken your own barriers down, the methods described in this book will provide you with the confidence necessary to deal with every pricing issue which arises. After all, you are worth it.