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You Can Do It Too

Autor Rachel Bridge
en Limba Engleză Paperback – 2 apr 2010
Starting a business is one of the most exciting and fulfilling things one can do - and it can make the entrepreneur extremely rich.  Unfortunately it can also be very unpredictable, and statistically it is far more likely to end in failure than success.  So how does one shift the odds in their favor?  The answer is to learn from the people who have already succeeded.
 
You Can Do It Too brings together the collective knowledge and wisdom of successful British entrepreneurs in the form of 20 essential elements to focus on when starting a business.  Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how to incorporate it into one’s own business venture.
 
You Can Do It Toois the first step to a successful business and an inspirational masterclass for all budding entrepreneurs.
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Specificații

ISBN-13: 9780749460549
ISBN-10: 0749460547
Pagini: 166
Dimensiuni: 139 x 218 x 14 mm
Greutate: 0.28 kg
Editura: Kogan Page

Cuprins

1.         Find a niche   
Case study: Giles Henschel, founder of Olives et Al
 
2.         Choose a good name
            Case study: Ross Lee, founder of The Barcode Warehouse 
 
3.         Be clear what you are trying to achieve         
            Case study: Thea Green, founder of Nails Inc 
         
4.         Get a mentor  
            Case study: Sanjay Bhandari, founder of Farmacia Urban Healing  
 
5.         Do proper research     
            Case study: Adam Pritchard, founder of Pomegreat
 
6.         Find a business that can be scaled up
            Case study: Oliver Brendon, founder of ATD Travel Services         
 
7.         Protect your idea        
            Case study: Laura Tenison, founder of JoJo Maman Bebe   
 
8.         Make sure the numbers add up          
            Case study: Loyd Hitchmough, founder of Cheshire Cookers         
 
9.         Get your timing right 
            Case study: Jan Smith, founder of End-o-line          
 
10.       Test your commitment           
            Case study: Annabel Karmel, founder of Annabel Karmel group    
 
11.       Learn to love technology       
            Case study: Richard Downs, founder of Iglu.com    
 
12.       Think twice before parting with equity         
            Case study: Justine Cather, founder of Burnt Sugar 
 
13.       Don’t expect your customers to find you -- you must find them      
            Case study: James Murray Wells, founder of Glasses Direct
 
14.       Think big        
            Case study: Hilary Devey, founder of Pall-Ex          
 
15.       Make it easy for luck to strike           
            Case study: James Hibbert, founder of Dress2Kill   
 
16.       Learn how to sell       
            Case study: Robyn Jones, founder of Charlton House         
 
17.       Start networking        
            Case study: Neil Duttson, founder of Duttson Rocks          
 
18.       Build a strong team around you        
            Case study: Sean Phelan, founder of Multimap        
 
19.       Learn from your mistakes      
            Case study: David Speakman, founder of Travel Counsellors          
 
20.       Accept that it will always take longer than you think           
            Case study: Edward Perry, founder of Cook   

Recenzii

"Highly recommended for those just starting out in the tough world of business." -- Midwest Book Review

Notă biografică

Rachel Bridge

Descriere

This work brings together the collective knowledge and wisdom of successful British entrepreneurs. Each lesson is illustrated by a real entrepreneurial story, which looks at why it is important and how to incorporate it into one's own business venture.