Your step-by-step handbook to writing and publishing a non-fiction book and/or eBook. And indispensable guide to navigating the fast lane of the new world of book publishing. Learn how to recognize your ideal book topic, how to develop it and what you must know about self-publishing and marketing in today's competitive yet global marketplace. Discover the common mistakes to avoid and the specific steps, and in which order, you must follow for success. Each chapter includes clear explanations, real examples, key distinctions and expert coaching. If you are ready to finally write that book and enjoy the rewards of authorship, this book is for you. The two authors have been successful in writing and teaching careers, and bring their experience in marketing and publishing to this comprehensive yet easy-to-follow book.