A no non-sense guide to creating sustainable strategies for your business. Examples from the successes and failures of well-known organizations, guided worksheets and a detailed outline and guide for your organization's strategic plan will educate and guide you through the process. Most senior managers have never been taught to think or plan strategically. Need proof? Here is a short list of well-known organizations/products who's failure to plan strategically resulted in their losing the dominance they once held in their industries: * Almost the entire US Auto Industry * Many of the original players in the Computer Industry * Polaroid * Barnes & Noble * Blockbuster * Sony Walkman * The dedicated GPS Device Industry (e.g., Garmin) In this ground-breaking book we not only examine what happened in each of these instances, but we take a look at successful companies (Apple, Google, Southwest Airlines, etc.) and learn what it means to think Strategically, how to avoid the mistakes that drove the unsuccessful companies into a ditch and how to craft a sustainable future through Strategic Planning