This book is a quick guide to methods you can use to improve your results in a media interview - whether you are answering the questions or asking them. Managing a communication crisis, seeking publicity and marketing success or facing a complicated subject or source? The tips you find here will help you make the most of a media opportunity, in business, politics, sports, the arts, and your community. Author Gail Hulnick distills more than 20 years as a TV news beat reporter, radio talk show host, and media interviewer into this valuable reference.