Lower pricing of paperback increases point-of-purchase appeal: Priced at just $12.99, this eye-catching paperback edition of the beloved hardback becomes a no-brainer addition to online shopping carts and as a final point-of-purchase impulse buy in person. With a fetching cover and take-it-with-you-everywhere trim size, this cheery book calls out to shoppers as a last-minute add-on or gift.
More than 100 reviews and a five-star rating! The response to You've Goat This has been almost exclusively adoration and appreciation. Amazon reviewers call the book “Pure happiness,” “Cheerful and cute,” and a “Must have.” On Facebook, a reviewer responds to the book cover by noting “I look at mine at least a couple of times a week. The goat wisdom has gotten me through some very rough times lately.” Another writes, “I hate shopping, but this is a great reason to go...” And a third, “I look at this book every day! Love it... ” And these reviews are typical! 
Robust entry in a successful genre: With 3500 copies of the hardcover sold in the book’s first nine months (it released in May 2020), You’ve Goat This has proven itself as a strong player in the successful genre of animal humor books—a genre marked by high sales of classics like Sorry I Barfed In Your Bed (Andrews McMeel, 2013), which sold 6,300 copies in 2020 alone, to The Little Book of Sloth Philosophy (HarperCollins, 2018), which has sold 55,200 copies RTD, to new releases like the Field Guide to Dumb Birds of North America (Chronicle, 2019), which has sold over 4,000 copies YTD.
Partnership with contributor offers great content and built-in readership: Through a partnership with Goats Gone Grazing Acres, You’ve Goat This features 200 full-color, smile-inducing photos. Goats Gone Grazing has attracted media attention and followers from around the world for their adorable and hilarious portraits of their goats. Goats Gone Grazing utilized their large platforms (37,500 Instagram followers and 30,000 Facebook followers) to boost sales of the hardcover book and will use their platforms to alert their followers of the paperback printing.
Laugh-out-loud photos with witty, motivating quotes from iconic figures: Each image visually delights and the book has the best inspirational quotes, which were carefully sourced from newsworthy figures like Ruth Bader Ginsburg and Dolly Parton to ancient philosophers.
Finally a book that answers the demand for more goat content: Goats are the best farm animals—cuddly, playful, hilarious, and helpful, and yet there are far too few books about them on the market!
After a tough 2020, palpable need for cute distractions: At an affordable price with a carry-it-everywhere package, the paperback edition of You’ve Goat This offers adorable reprieve from the stresses brought on by the pandemic and recession with its heart-melting photos and hilarious motivational advice. Perfect for all ages and genders, this makes a thoughtful gift for someone who is dealing with grief, job loss, or depression.