You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life

Are you uncomfortable--even afraid--about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen--or can you feel their attention wandering?

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got you Be Believed To Be Heard.

Decker trains over 10,000 professionals each year in the art of communicating. In this book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Spend a few evenings with his book, and you will discover how to win the emotional trust of others--the true basis of communicating in any situation.

How to conquer "stage fright"
How to inject dynamic energy into your voice
Why eye contact helps win trust
When and how to use humor to make a point
A proven technique to eliminate "Umm" and "Ahh" from your speech
Eight steps to transforming your personal impact

A Main Selection of the Newbridge Book Club Executive Program