"Your Band Is A Virus - Behind-The-Scenes And Viral Marketing For The Independent Musician" is the essential, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and resources you won't find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews). Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, thinking outside the box, and building on every success, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This updated edition features an informative and revealing exclusive interview with legendary record producer Stuart Epps (Led Zeppelin, Elton John). "Bottom Line: This book can really change your life." - Indie Music Digest "The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com "Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. "Your Band Is A Virus" doesn't spread itself too thin by venturing into areas of the business such as touring or seeking out management. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR "In the past, I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV to name a few - and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back If you want to be signed, to have your name in lights, and to get your music recognized by the right people then "YOUR BAND IS A VIRUS" is a must read for any musician or band who is hungry for exposure." - Jake A. Wheat, Street Blast Media