Does it matter if children spend four or more hours a day in front of TV/computer screens, and, if so, why? Because those children will see up to 20,000 commercials a year and absorb unhealthy values that impair their development, insists Dr Taylor. This groundbreaking work shows parents how to work with children to fight back against this assault. Parents will learn six essential values that are most threatened by popular culture, and how to instill these in ways that are clear, practical and grounded in the real world of twenty-first century parenting.