A practical, no nonsense guide into the essentials of composing and publishing eBooks. The Kit provides advice and step-by-step instructions on how to set up a file for conversion into the dominant formats of ePub, mobi (Kindle), optimised pdf as well as the new Fixed Layout formats suitable for spread-oriented books. You'll then see how to package the files for uploading to online distributors such as Amazon, Apple and Google by starting with a master file that is similar to that created for print or print on demand (POD) production. The Kit also provides strategies for getting out the word about your title to the global community. What's new in the 3rd Edition? Information on the new export features from InDesign CC (Creative Cloud) that allow you to export to Fixed Layout formats as well as "flowable" ePub files for eBook devices. an up-to-date review of the latest dedicated eBook Readers, smartphones, phablets and tablets in terms of what functionality they have for enhanced eBook files the best FREE conversion programs Step by step instructions on how to set up your book in iBooks Author, and how to prepare and add multimedia elements to your iBooks Author work Streamlining your workflow in Word, Pages and Adobe's Creative Cloud Suite to shorten the conversion process hands-on directions on how to use Sigil to edit your ePub files and Calibre to view and convert them to Kindle friendly mobi files how to validate your files in iBooks Author and Kindle Previewer offline before uploading them to Apple and the Kindle Store when to outsource conversion of your book, to whom and how much you should expect to pay updated social media strategies for spreading the word about your book and much, much more "