Do you love writing? Do you love pets? Have you ever wondered if you can combine those two loves into a potentially lucrative career? Your Field Guide to Pet Blogging author and journalist, Robbi Hess, shares with you how a newbie blogger can get started and how a long-time blogger can reinvigorate his or her blog. By the time you're done with the book you will: Have chosen a niche, determined your keywords, worked on your pet blogging best friend ie, the editorial calendar and gained insight into SEO, blog platforms and how to share your love of pets in the pet blogging world