If you are thinking about, or already in the process of starting your own business, this book will help you think about the important factors involved in order to be successful and to continue being successful. Learn from my honest successes and even more honest failures and see just how easy it can be; there is nothing to be afraid of. Should you go it alone, or look for a partner? How important is your initial idea? How much should you invest on marketing? Do you need an MBA? We will informally look at all these issues and many more, but most of all I will urge you to just get out there and try it