You need to reach out and take control of Your Message. In these pages, you will find the information to change the way your clients view your business. Do you ever consider why people are attracted to one business over another? Have you contemplated why your clients return to your company or go elsewhere? Have you received referrals for your existing clients and if so, do you thank them? This book will help you recognize the "why" behind their decisions. There is a difference between being a top-notch doctor, contractor, or photographer and running a great business. Understanding the difference between these two concepts can be the beginning of your growth in customer service, communication, and thus, the most sought after in your specialty. Your Message will encourage you to think differently and adjust to the way you present your business to the world. It is time you stopped and discovered how your customers view your business.