YouTube Channels For Dummies, 2nd Edition

Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.

Introduction 1 Part 1: Getting Started with YouTube 7 Chapter 1: Making a Home on YouTube 9 Chapter 2: The Basics of YouTube 25 Chapter 3: Building Your Channel from the Ground Up 63 Part 2: Making a Great YouTube Video 79 Chapter 4: What Makes a Good Video a Good Video? 81 Chapter 5: Making Plans Both Large and Small 105 Chapter 6: Acquiring the Tools of the Trade 129 Chapter 7: Putting It All Together to Capture Some Video 145 Chapter 8: Fixing It in Post: The Edit 165 Chapter 9: Preparing for Upload Day 189 Part 3: Growing and Knowing Your Audience 217 Chapter 10: Building Your Audience 219 Chapter 11: Knowing Your Audience 241 Part 4: YouTube Channels Are Serious Business 269 Chapter 12: How and Why Businesses Use YouTube 271 Chapter 13: Expanding Your Audience with Google Ads 287 Chapter 14: YouTube Monetization: How to Earn Money on YouTube 321 Part 5: The Part of Tens 335 Chapter 15: Ten Key Steps to Improving YouTube Search Results 337 Chapter 16: Ten Things to Know About Copyright 347 Index 357