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YOUTUBE THE AUDIENCE AND BUSICB: Lexington Studies in Communication and Storytelling


en Limba Engleză Hardback – 5 iun 2018
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.
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Specificații

ISBN-13: 9781498576482
ISBN-10: 1498576486
Pagini: 300
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.52 kg
Editura: Rowman & Littlefield
Seria Lexington Studies in Communication and Storytelling


Notă biografică

Louisa Ha is professor in the School of Media and Communication at Bowling Green State University and editor of Journalism and Mass Communication Quarterly.

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