Email marketing has one of the highest returns on investment of any marketing tactic. It is also highly rated for retaining customers and nurturing new leads into customers. It works for every stage of the customer life cycle: Prospecting, Lead Nurturing, and Retention. This book has developed from the email marketing course delivered on the Digital Marketing Diploma course to thousands of leading local and global companies. It will guide you step by step on how and why to do email marketing and if you fill in the accompanying one page worksheet you will finish this book with a straightforward email marketing plan for the next 12 months. A plan you can start today