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30–Minute Website Marketing – A Step By Step Guide

Autor Lee Wilson
en Limba Engleză Paperback – 17 oct 2019
Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30 Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
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Specificații

ISBN-13: 9781838670818
ISBN-10: 1838670815
Pagini: 200
Dimensiuni: 168 x 228 x 12 mm
Greutate: 0.27 kg
Editura: Emerald Publishing

Cuprins

Chapter 1. An introduction to the website marketing ecosystemChapter 2. Website marketing pain points & fundamentals Chapter 3. The role of websites in today's marketing Chapter 4. 30 minute actions methodology Chapter 5. 30 minute Social Media Marketing (SMM) actions Chapter 6. 30 minute Search Engine Optimization (SEO) actions Chapter 7. 30 minute Content Creation actions Chapter 8. 30 minute Content Marketing actions Chapter 9. 30 minute Pay-Per-Click Advertising (PPC) actions Chapter 10. 30 minute Conversion Rate Optimization (CRO) actions Chapter 11. 30 minute tips for the wider website Chapter 12. Strategic thinking in 30 minutes

Notă biografică

Lee Wilson is Head of Services, SEO, and member of the Operations team at the top 10 UK Search and Digital marketing agency, Vertical Leap. Alongside his extensive agency experience, Lee has also worked within the Financial Services sector and for his own digital marketing company. He has led numerous marketing, search and digital departments, delivering success to businesses from start-ups, entrepreneurs and SMEs, through to multinationals and global brands. He is the author of Tactical SEO: The Theory and Practice of Search Marketing (2016) and Data-Driven Marketing Content (Emerald, 2019).

Descriere

Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.