30–Minute Website Marketing – A Step By Step Guide
Autor Lee Wilsonen Limba Engleză Paperback – 17 oct 2019
Preț: 264.29 lei
Nou
Puncte Express: 396
Preț estimativ în valută:
50.58€ • 52.54$ • 42.01£
50.58€ • 52.54$ • 42.01£
Carte disponibilă
Livrare economică 13-27 ianuarie 25
Livrare express 27 decembrie 24 - 02 ianuarie 25 pentru 25.68 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781838670818
ISBN-10: 1838670815
Pagini: 200
Dimensiuni: 168 x 228 x 12 mm
Greutate: 0.27 kg
Editura: Emerald Publishing
ISBN-10: 1838670815
Pagini: 200
Dimensiuni: 168 x 228 x 12 mm
Greutate: 0.27 kg
Editura: Emerald Publishing
Cuprins
Chapter 1. An introduction to the website marketing ecosystemChapter 2. Website marketing pain points & fundamentals Chapter 3. The role of websites in today's marketing Chapter 4. 30 minute actions methodology Chapter 5. 30 minute Social Media Marketing (SMM) actions Chapter 6. 30 minute Search Engine Optimization (SEO) actions Chapter 7. 30 minute Content Creation actions Chapter 8. 30 minute Content Marketing actions Chapter 9. 30 minute Pay-Per-Click Advertising (PPC) actions Chapter 10. 30 minute Conversion Rate Optimization (CRO) actions Chapter 11. 30 minute tips for the wider website Chapter 12. Strategic thinking in 30 minutes
Notă biografică
Lee Wilson is Head of Services, SEO, and member of the Operations team at the top 10 UK Search and Digital marketing agency, Vertical Leap. Alongside his extensive agency experience, Lee has also worked within the Financial Services sector and for his own digital marketing company. He has led numerous marketing, search and digital departments, delivering success to businesses from start-ups, entrepreneurs and SMEs, through to multinationals and global brands. He is the author of Tactical SEO: The Theory and Practice of Search Marketing (2016) and Data-Driven Marketing Content (Emerald, 2019).
Descriere
Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.