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50 Management Ideas You Really Need to Know: 50 Ideas You Really Need to Know series

Autor Edward Russell-Walling
en Limba Engleză Paperback – oct 2024
The most accessible introduction to the central ideas of business and management.
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Specificații

ISBN-13: 9781529438420
ISBN-10: 152943842X
Pagini: 208
Dimensiuni: 108 x 176 x 20 mm
Greutate: 0.14 kg
Editura: MOBIUS
Seria 50 Ideas You Really Need to Know series


Notă biografică

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times. He lives in London.


Cuprins

Introduction. Adhocracy. Balanced scorecard. Benchmarking. Blue ocean strategy. Boston matrix. BPR. Brand. Channel management. Core competence. Corporate governance. Corporate social responsibility. Corporate strategy. Costs of complexity. Customer relationship management. Decentralization. Diversification. The 80:20 principle. Empowerment. Entrepreneurship. Experience curve. The five forces of competition. The four Ps of marketing. Globalization. Innovation. Japanese management. The knowledge economy. Leadership. Lean manufacturing. The learning organization. The long tail. Loyalty. Management by objectives. Market segmentation. Mergers and acquisitions. Organizational excellence. Outsourcing . Project management. Scientific management. Six Sigma. Stakeholders. Strategic alliances. Supply chain management. Systems thinking. Theories X & Y (and Theory Z). Tipping point. Total quality management. Value chain. War and strategy. Web 2.0. What business are you really in? Biographical Notes. Glossary. Index.