80/20 - What Matters Most in Design is a short book with a big impact. This book points out the most important skill a designer needs is to generate great ideas one after another. It also gives you instructions of how to develop that skill to a much greater degree. Learn how to develop that skill to its highest degree by using proven thinking processes including a modified version of the ASIT method, originally authored by Dr. Roni Horowitz, as well as the spreadsheet method and brainstorming.