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A Handbook of Persuasive Tactics: A Practical Language Guide

Autor Joan Mulholland
en Limba Engleză Hardback – 6 ian 1994
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.
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Specificații

ISBN-13: 9780415089302
ISBN-10: 0415089301
Pagini: 426
Dimensiuni: 156 x 234 x 30 mm
Greutate: 0.74 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Recenzii

'Joan Mulholland's Handbook of Persuasive Tactics is an intelligently conceived resource. She draws together practical guidance from a wide range of sources, filters it through her extensive experience to provide unique and valuable support for serious academic study as well as provising readers with practical information and advice. The text is factual but never dull, imaginative and stimulating without straining credibility. It is for browsing and study as much as for practical reference.' - The Service Industries Journal

Cuprins

Chapter 1 Table of tasks; Chapter 2 Index to collection of tactics; Chapter 3 Collection of tactics;

Descriere

Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.