A Handbook of Persuasive Tactics: A Practical Language Guide
Autor Joan Mulhollanden Limba Engleză Hardback – 6 ian 1994
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Taylor & Francis – 6 ian 1994 | 1391.41 lei 43-57 zile |
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Specificații
ISBN-13: 9780415089302
ISBN-10: 0415089301
Pagini: 426
Dimensiuni: 156 x 234 x 30 mm
Greutate: 0.74 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415089301
Pagini: 426
Dimensiuni: 156 x 234 x 30 mm
Greutate: 0.74 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Recenzii
'Joan Mulholland's Handbook of Persuasive Tactics is an intelligently conceived resource. She draws together practical guidance from a wide range of sources, filters it through her extensive experience to provide unique and valuable support for serious academic study as well as provising readers with practical information and advice. The text is factual but never dull, imaginative and stimulating without straining credibility. It is for browsing and study as much as for practical reference.' - The Service Industries Journal
Cuprins
Chapter 1 Table of tasks; Chapter 2 Index to collection of tactics; Chapter 3 Collection of tactics;
Descriere
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.