A New Archetype for Competitive Intelligence
Autor John J. McGonagle, Carolyn M. Vellaen Limba Engleză Hardback – 17 iun 1996 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780899309736
ISBN-10: 0899309739
Pagini: 240
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0899309739
Pagini: 240
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
JOHN J. McGONAGLE, JR., is an attorney, economist, university lecturer, and author or coauthor of seven business books, as well as numerous journal articles. A member of the Society of Competitive Intelligence Professionals, he is book review editor for the Comparative Intelligence Review and managing partner of The Helicon Group, Blandon, Pennsylvania.CAROLYN M. VELLA is Founding Partner of The Helicon Group, and one of the pioneers of competitive intelligence. Listed in numerous directories of leaders in business and finance and formerly a member of the National Advisory Panel for the National Center for Citizen Involvement, she is coauthor of three previous books with Mr. McGonagle, including two published by Quorum: Competitive Intelligence in the Computer Age (1987) and Improving Business Planning Using Competitive Intelligence (1988).
Cuprins
AcknowledgmentIntroductionAbout This BookWhy Is Intelligence Important Today--and More Important Tomorrow?The Building Blocks of Cyber-Intelligence(TM)Cyber-Intelligence(TM) in the Modern CorporationThe Building Blocks of Cyber-Intelligence(TM)Competitive IntelligenceStrategic IntelligenceMarket IntelligenceCrisis ManagementBenchmarkingReverse EngineeringDefensive (Counter)IntelligenceThe Building Blocks of Cyber-Intelligence(TM)--Charting the RelationshipsUsing Cyber-Intelligence(TM)Data Gathering--An Overview of SourcesData Gathering--An Overview of TechniquesData AnalysesUsing Cyber-Intelligence(TM) IntelligentlyCritical Management IssuesThe Future of Cyber-Intelligence(TM)Appendix: U.S.-based Organizations Involved with Some Aspect of Cyber-Intelligence(TM)GlossarySelected BibliographySelected Internet World Wide Web SitesIndex to Forms, Checklists and Case Studies