A Philosophy of Communication of Social Media Influencer Marketing: Integrated Marketing Communication

Acknowledgments
Introduction: Understanding Social Media Influencer Marketing in a Social Age
Chapter 1: Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age
Chapter 2: The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer
Chapter 3: Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics
Chapter 4: The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool
Chapter 5: Tales from Social Media Influencer Marketing: A Trio of Case Studies
Chapter 6: The Banality of Social Media Influencer Marketing
Bibliography
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