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Sport Teams, Fans, and Twitter de Brandi Watkins

Sport Teams, Fans, and Twitter: Integrated Marketing Communication

Autor Brandi Watkins
en Limba Engleză Hardback – 14 oct 2018
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
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Specificații

ISBN-13: 9781498540056
ISBN-10: 1498540058
Pagini: 150
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.44 kg
Editura: Rowman & Littlefield
Seria Integrated Marketing Communication

Notă biografică

Brandi Watkins is assistant professor of public relations at Virginia Tech.

Cuprins

Section 1: Twitter for Relationship Building Chapter 1. The Fan-Team Relationship Chapter 2. Getting Social Chapter 3. Online Fan Engagement & Fan-Team Relationships Section 2: Content Strategies & Relationship Marketing Chapter 4. Brand Personality Chapter 5. Connecting with Athletes Chapter 6. Dialogue Chapter 7. Recommendations

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