A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise
Autor Anita Cassidyen Limba Engleză Hardback – 29 aug 2001
Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction.
Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.
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Specificații
ISBN-13: 9781574443042
ISBN-10: 1574443046
Pagini: 252
Ilustrații: 50 Illustrations, black and white
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.63 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
ISBN-10: 1574443046
Pagini: 252
Ilustrații: 50 Illustrations, black and white
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.63 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Public țintă
ProfessionalCuprins
Introduction to E-Business. E-Business Planning Overview. Phase 1 - Begin. Phase 2 - Diagnose. Phase 3 - Develop. Phase 4 - Define. Phase 5 - Determine. Phase 6 - Design. Phase 7 - Deliver. Phase 8 - Discuss. Summary. Appendix.
Recenzii
"Most e-business books today are high on concept and low on usefulness…If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."
- Bob Lewis, InfoWorld Columnist, Author, and Consultant
"E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."
- Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc.
"Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."
- Steven P. Haas, Enterprise Development, KDG Interactive
"Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."
- Keith Guggenberger, COO, Starkey Laboratories, Inc.
"Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."
- Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank
"…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."
- Cheryl Nordby, CEO, Consulting Matters
Promo Copy
- Bob Lewis, InfoWorld Columnist, Author, and Consultant
"E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."
- Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc.
"Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."
- Steven P. Haas, Enterprise Development, KDG Interactive
"Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."
- Keith Guggenberger, COO, Starkey Laboratories, Inc.
"Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."
- Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank
"…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."
- Cheryl Nordby, CEO, Consulting Matters
Promo Copy
Descriere
Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows how to do it -- and do it right -- from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable businesses in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. The book covers applications such as SCM, ERP, CRM, Knowledge Management, plus Internet and Intranet ROI. It guides readers through the entire process, from planning to execution.