"A Must Read for All Manufacturers, Wholesalers, Distributors, and Contractors "
Selling Is Hard
Selling with the highest level of professionalism and skill is one of the most difficult jobs in the world - and not for the faint of heart. That's why this book is not for everyone.
Inside this book you won't find "ivory tower theories" or "magic bullet tactics." Instead, you'll discover real-world, in-the-trenches stories of frustration, fear, and failure - along with the success lessons of how our clients were able to turn the tables to avoid the common pitfalls and challenges of the business development world.
No matter what level of sales you may be in, or how much experience you've accumulated in your career, this book will provide you with the Mindset, Activities, and Processes (MAP) you need to succeed in the hard-knock life of selling.
"Charlie and Fred helped our entire team dispel the myths of selling and connect with the truth - the truth set us free to sell more, faster, and we had more fun doing it - powerful stuff " Patrick Nunan, President Nexus Sales and Marketing
"Knowing the truth about identifying the real components of success, both on the job and in life, is priceless. These guys make it simple and effective, and our whole team responded well to both their message and methods." Alan Guidish, CPMR President, Preferred Sales Inc. Manufacturers Rep of the Year, 2012