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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management de Michael Beverland

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management: Very Short, Fairly Interesting & Cheap Books

Autor Michael Beverland, Pinar Cankurtaran
en Limba Engleză Paperback – 8 mar 2025
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
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Specificații

ISBN-13: 9781529795165
ISBN-10: 1529795168
Pagini: 160
Dimensiuni: 148 x 210 mm
Editura: SAGE Publications Ltd
Seria Very Short, Fairly Interesting & Cheap Books