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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising: European Advertising Academy

Editat de Sara Rosengren, Micael Dahlén, Shintaro Okazaki
en Limba Engleză Hardback – 12 iun 2013
​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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Specificații

ISBN-13: 9783658023645
ISBN-10: 3658023643
Pagini: 420
Ilustrații: XII, 407 p.
Dimensiuni: 148 x 210 x 27 mm
Greutate: 0.64 kg
Ediția:2013
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria European Advertising Academy

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

​The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.

Notă biografică

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Textul de pe ultima copertă

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
 
Contents
·         The Roles of Advertising
·         The Faces of Advertising
·         Perceptions of Advertising
·         Reception of Advertising
 
Target Groups
·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management
 
The Editors:
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Caracteristici

New articles in economic sciences