Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising: European Advertising Academy
Editat de Sara Rosengren, Micael Dahlén, Shintaro Okazakien Limba Engleză Hardback – 12 iun 2013
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 393.74 lei 6-8 săpt. | |
Springer Fachmedien Wiesbaden – 12 iun 2015 | 393.74 lei 6-8 săpt. | |
Hardback (1) | 397.38 lei 6-8 săpt. | |
Springer Fachmedien Wiesbaden – 12 iun 2013 | 397.38 lei 6-8 săpt. |
Preț: 397.38 lei
Nou
Puncte Express: 596
Preț estimativ în valută:
76.05€ • 79.19$ • 64.27£
76.05€ • 79.19$ • 64.27£
Carte tipărită la comandă
Livrare economică 07-21 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783658023645
ISBN-10: 3658023643
Pagini: 420
Ilustrații: XII, 407 p.
Dimensiuni: 148 x 210 x 27 mm
Greutate: 0.64 kg
Ediția:2013
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria European Advertising Academy
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658023643
Pagini: 420
Ilustrații: XII, 407 p.
Dimensiuni: 148 x 210 x 27 mm
Greutate: 0.64 kg
Ediția:2013
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria European Advertising Academy
Locul publicării:Wiesbaden, Germany
Public țintă
ResearchCuprins
The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.
Notă biografică
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Textul de pe ultima copertă
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Contents
· The Roles of Advertising
· The Faces of Advertising
· Perceptions of Advertising
· Reception of Advertising
Target Groups
· Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management
The Editors:
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Contents
· The Roles of Advertising
· The Faces of Advertising
· Perceptions of Advertising
· Reception of Advertising
Target Groups
· Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management
The Editors:
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Caracteristici
New articles in economic sciences