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Advances in Digital Marketing and eCommerce: Third International Conference, 2022 de Francisco J Martínez-López

Advances in Digital Marketing and eCommerce: Third International Conference, 2022: Springer Proceedings in Business and Economics

Editat de Francisco J Martínez-López, Luis F. Martinez
en Limba Engleză Hardback – 8 iun 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
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Specificații

ISBN-13: 9783031057274
ISBN-10: 3031057279
Pagini: 308
Ilustrații: X, 308 p. 39 illus., 17 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.63 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria Springer Proceedings in Business and Economics

Locul publicării:Cham, Switzerland

Notă biografică

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.

Textul de pe ultima copertă

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Caracteristici

Provides latest insights on developing business models for the digital marketing landscape Focuses on the evolution of social media as a marketing strategy Highlights latest research advances in eCommerce