Cantitate/Preț
Produs
Total produse
Vezi coșul
Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 de Francisco J Martínez-López

Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022: Springer Proceedings in Business and Economics

Editat de Francisco J Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
en Limba Engleză Paperback – 28 mai 2023
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 92165 lei  6-8 săpt.
  Springer International Publishing – 28 mai 2023 92165 lei  6-8 săpt.
Hardback (1) 92755 lei  6-8 săpt.
  Springer International Publishing – 28 mai 2022 92755 lei  6-8 săpt.

Din seria Springer Proceedings in Business and Economics

Preț: 92165 lei

Preț vechi: 112396 lei
-18% Nou

Puncte Express: 1382
Preț estimativ în valută:
17644€ • 18340$ • 14629£

Carte tipărită la comandă

Livrare economică 06-20 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783031065835
ISBN-10: 3031065832
Ilustrații: XI, 202 p. 36 illus., 14 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.31 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria Springer Proceedings in Business and Economics

Locul publicării:Cham, Switzerland

Notă biografică

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.

Textul de pe ultima copertă

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

Caracteristici

Features latest research insights on topics related to retailing, private label, and national brand issues Includes interdisciplinary contributions from a wide variety of areas Discusses challenges to national brand strategies and their solutions