Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland: The nature and extent of consumer advertising in the Soviet Union, Poland

en Limba Engleză Hardback – 2 aug 2017

This title was first published in 1974.

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Specificații

ISBN-13: 9780873320535
ISBN-10: 0873320530
Pagini: 182
Dimensiuni: 138 x 216 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions

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