Advertising and Society – An Introduction 2e
Autor CJ PARDUNen Limba Engleză Paperback – 29 aug 2013
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Specificații
ISBN-13: 9780470673096
ISBN-10: 0470673095
Pagini: 310
Ilustrații: Illustrations
Dimensiuni: 175 x 243 x 24 mm
Greutate: 0.48 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470673095
Pagini: 310
Ilustrații: Illustrations
Dimensiuni: 175 x 243 x 24 mm
Greutate: 0.48 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Undergraduate and graduate level students of advertising and society, principles of advertising, media ethics within courses on advertising, media studies, communication studies, and sociologyNotă biografică
Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.