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Advertising as a Creative Industry de Izabela Derda

Advertising as a Creative Industry: Routledge Research in the Creative and Cultural Industries

Autor Izabela Derda
en Limba Engleză Paperback – 30 ian 2025
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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Specificații

ISBN-13: 9781032203041
ISBN-10: 1032203048
Pagini: 92
Dimensiuni: 140 x 216 x 6 mm
Greutate: 0.13 kg
Editura: Taylor & Francis
Seria Routledge Research in the Creative and Cultural Industries

Recenzii

"A significant look at how the history, discourse and practice of advertising has always been and is increasingly so a creative industry." Carrie Westwater, Artist & Academic, Cardiff University, UK

Cuprins

Introduction. Between Cultural and Industrial 1. Advertising X Creativity 2. Advertising X Innovation 3. Advertising X Entertainment 4. Advertising X Other Creative Sectors 5. Advertising: Regime of Paradoxes

Notă biografică

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.