Advertising in the Digital Age

en Limba Engleză Paperback – 7 apr 2024

A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.

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Paperback (1)	342^.72 lei 3-5 săpt.	+26^.55 lei 7-11 zile
SAGE Publications Ltd – 7 apr 2024	342^.72 lei 3-5 săpt.	+26^.55 lei 7-11 zile
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Specificații

ISBN-13: 9781529601978
ISBN-10: 1529601975
Pagini: 304
Dimensiuni: 170 x 244 x 17 mm
Greutate: 0.49 kg
Ediția:1
Editura: SAGE Publications Ltd

Cuprins

Chapter 1: Introduction to Online Advertising
Chapter 2: The role of co-creation in Advertising
Chapter 3: Measuring Engagement and Effectiveness of Online Advertising
Chapter 4: Online Harms and Advertising
Chapter 5: Real-time advertising
Chapter 6: Branded content in Advertising
Chapter 7 Exploring the Boundaries of Reality: A Look at Virtual and Augmented Reality
Chapter 8: Native advertising: Balancing Creativity and Transparency
Chapter 9: Mobile-geo targeting in advertising
Chapter 10: Artificial intelligence in Advertising
Chapter 11: Influencer advertising
Chapter 12: The role of Product Placement in online advertising
Chapter 13: The future of Online Advertising

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Advertising in the Digital Age

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Preț: 342.72 lei

Specificații

Cuprins

Preț: 342^.72 lei