Advertising Management de Donald W Jugenheimer

Advertising Management

Donald W Jugenheimer

Larry D Kelley

Fogarty Klein Monroe

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

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	Preț	Express
Paperback (1)	477^.81 lei 43-57 zile
Taylor & Francis – 15 apr 2009	477^.81 lei 43-57 zile
Hardback (1)	980^.00 lei 43-57 zile
Taylor & Francis – sep 2016	980^.00 lei 43-57 zile

Preț

Express

Paperback (1)

477^.81 lei 43-57 zile

Taylor & Francis – 15 apr 2009

477^.81 lei 43-57 zile

Hardback (1)

980^.00 lei 43-57 zile

Taylor & Francis – sep 2016

980^.00 lei 43-57 zile

Cuprins

Part 1 Advertising Management Fundamentals; Chapter 1 Foundations of Advertising Management; Chapter 2 Culture of Advertising Management, Administration, and Leadership; Chapter 3 Advertising Management Trends; Part 2 Advertising Financial Matters; Chapter 4 Accounting in Advertising; Chapter 5 Financing Advertising; Part 3 Advertising Business Plans; Chapter 6 Advertising Organizational Values and Culture; Chapter 7 Advertising Managerial Goals and Objectives; Part 4 Advertising Planning; Chapter 8 Advertising Management Opportunities; Chapter 9 Advertising Managerial Analyses; Part 5 Advertising Budget Management; Chapter 10 Advertising Budgeting; Part 6 Advertising Management: Dealing with People; Chapter 11 Organizational Conflict, Power, and Communication in Advertising; Chapter 12 Advertising Personnel Management; Chapter 13 Advertising Personnel Management: Specific Approaches; Part 7 Advertising Management Decisions; Chapter 14 Advertising Strategies and Plans; Chapter 15 Decision Making in Advertising; Part 8 Advertising Management Environment; Chapter 16 Advertising Constraints and Restraints; Chapter 17 Advertising Management Ethics and Social Responsibilities; part9 Managing the Future of Advertising; Chapter 18 Advertising Organizational Effectiveness; Chapter 19 Managing Change in Advertising; Part 10 Managing Yourself; Chapter 20 Advertising Management Concerns; Chapter 21 Personal Management;

Descriere

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.