Advertising, the Media and Globalisation: A World in Motion
Autor John Sinclairen Limba Engleză Paperback – 19 apr 2012
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media.
Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:
- advertising as an object of study
- global trends in the advertising industry
- advertising and the media in motion
- current issues in advertising, media and society
- advertising, globalization and world regions.
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Specificații
ISBN-13: 9780415668835
ISBN-10: 0415668832
Pagini: 168
Ilustrații: 9 tables
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415668832
Pagini: 168
Ilustrații: 9 tables
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
1. Advertising as an Object of Study 2. Global Trends in the Advertising Industry 3. Advertising and the Media 4. Issues in Advertising and Society 5. Advertising, Globalisation and World Regions
Recenzii
'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves something quite rare in the contested country where academic interests and applied information co-exist. His book is heavy on theory and social analysis, but it is also a history of the way the sector has worked and adapted to change.' - Stephen Matchett, Books in brief, The Australian
Descriere
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.