Cantitate/Preț
Produs
Total produse
Vezi coșul
Advertising to Children on TV: Content, Impact, and Regulation de Barrie Gunter

Advertising to Children on TV: Content, Impact, and Regulation

Autor Barrie Gunter, Caroline Oates, Mark Blades
en Limba Engleză Paperback – 15 iul 2005
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 29586 lei  6-8 săpt.
  Taylor & Francis – 15 iul 2005 29586 lei  6-8 săpt.
Hardback (1) 75913 lei  6-8 săpt.
  Taylor & Francis – 16 aug 2004 75913 lei  6-8 săpt.

Preț: 29586 lei

Preț vechi: 38254 lei
-23% Nou

Puncte Express: 444
Preț estimativ în valută:
5666€ • 6117$ • 4719£

Carte tipărită la comandă

Livrare economică 06-20 decembrie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780805858303
ISBN-10: 080585830X
Pagini: 224
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional

Cuprins

Contents: Preface. The Issues About Television Advertising to Children. The Nature of Advertising to Children. Children's Early Understanding of Television Advertisements. Advanced Understanding of Advertising. Theoretical Approaches to Studying Children's Understanding of Advertisements. Advertising Impact: Knowledge, Attitudes, and Values. Advertising Influence: Choice and Consumption. The Incidental Influence of Advertising. Advertising Regulation and Research. Concluding Comments.

Recenzii

"The chapters...all focus on the central agenda of honoring Walter Kintsch through celebration of his field of study."
—CHOICE
"Overall, Advertising to Children on TV provides a solid overview of the topic area and a good synthesis of previous research in a well-written volume. The authors are able to take a more international approach to this heavily studied topic, which increases its applicability and value as a concise look at one of the staples of television content.
—Zeitschrift fur Medienpsychologie
"Because of the accomplishments it highlights and the gaps it uncovers, Advertising to Children on TV is a valuable contribution to the fields of advertising and marketing, media and communication studies, education, and psychology.  It is also an essential tool for anyone interested in the ethical ramifications of advertising to children.  Furthermore, media literacy scholars will find it helpful for their cause; it highlights the need for further development of media education programs, which is particularly germane in the United States where no formal system of media education has been adapted.  Finally, because the text raises questions about the industry's ethical responsibility to child consumers, it should be required reading for anyone working or training to work in the advertising or marketing idustry." --Journal of Mass Media Ethics

Notă biografică

Barrie Gunter, Caroline Oates, Mark Blades

Descriere

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In