Cantitate/Preț
Produs
Total produse
Vezi coșul
Aesthetic Clinic Marketing in the Digital Age: From Meta to AI de Wendy Lewis

Aesthetic Clinic Marketing in the Digital Age: From Meta to AI

Autor Wendy Lewis
en Limba Engleză Paperback – 16 apr 2024
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.
This second edition features:
  • NEW chapters on hot topics you need to know
  • MORE tips, charts, tables, and resources
  • UP-TO-THE-MINUTE strategies for success
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 30065 lei  6-8 săpt. +6262 lei  6-12 zile
  CRC Press – 19 dec 2017 34448 lei  3-5 săpt. +1616 lei  6-12 zile
  CRC Press – 16 apr 2024 30065 lei  6-8 săpt. +6262 lei  6-12 zile
Hardback (1) 57421 lei  6-8 săpt.
  CRC Press – 16 apr 2024 57421 lei  6-8 săpt.

Preț: 30065 lei

Preț vechi: 34726 lei
-13% Nou

Puncte Express: 451
Preț estimativ în valută:
5753€ • 6053$ • 4776£

Carte tipărită la comandă

Livrare economică 16-30 ianuarie 25
Livrare express 11-17 decembrie pentru 7261 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780367405182
ISBN-10: 0367405180
Pagini: 136
Ilustrații: 1 Line drawings, color; 17 Line drawings, black and white; 1 Illustrations, color; 17 Illustrations, black and white
Dimensiuni: 178 x 254 x 11 mm
Greutate: 0.28 kg
Ediția:2 ed
Editura: CRC Press
Colecția CRC Press
Locul publicării:Boca Raton, United States

Public țintă

Professional and Professional Reference

Cuprins

Preface
About The Author
Other publications from Wendy Lewis
Introduction: Evolution of the Aesthetic Market
  1. Modern Aesthetic Patient Experience
  2. Business of Branding & Rebranding
  3. Strategic Primer for Digital Marketing
  4. Optimizing the Marketing Mothership
  5. Content Marketing Pearls for Platforms
  6. Social Media Strategies Revisited
  7. Now Entering the Metaverse
  8. Multimedia Communication in Action
  9. Future Proof Your Practice With AI
Appendix
Glossary of Marketing and AI Terms for Aesthetic Businesses
Index

Notă biografică

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories
Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.
She is also the founder of the popular LinkedIn group, ‘Global Aesthetics Professionals’, which has over 7,000 members at the time of this printing.
Wendy lives in New York City.

Descriere

This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.

Recenzii

With a modern understanding of the new challenges of a digital world, [the author] explains, with detailed examples, charts and forms, the best practices for building an effective clinic website and blog, email programs and newsletters. A must-read for practitioners willing to differentiate and grow their aesthetic clinic.- Avant-Garde, News Magazine of Teoxane
‘Wendy Lewis is the undisputed guru of marketing for aesthetic practices.’ - Aesthetic Medical Practitioner
Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out and relatively easy to understand. This book should be by the bedside of every digitally threatened novice, putting an end to the waking nightmare of drowning ignorance. In the daunting world of digital marketing this book will become your new best friend.
The PFMA Journal, October/November 2018, Vol 6 No 1
Wendy is a world authority on marketing in aesthetics, and her latest book is a true definitive guide to the very broad subject of digital marketing. Where Wendy’s book becomes invaluable is her detailed explanation of how aesthetic clinics should constructively utilise the plethora of social media platforms that are widely used today. If you’re confused about the world of digital marketing, I’d highly recommend Wendy’s book as a practical guide to steer you through the jargon and give you the insights that you need to connect with today’s social patient.
Ron Myers, Consulting Room, Volume 2: Issue 1, Jan - Mar 2019