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Agent-Based Strategizing: Elements in Business Strategy

Autor Duncan A. Robertson
en Limba Engleză Paperback – 16 oct 2019
Strategic management is a system of continual disequilibrium, with firms in a continual struggle for competitive advantage and relative fitness. Models that are dynamic in nature are required if we are to really understand the complex notion of sustainable competitive advantage. New tools are required to tackle challenges of how firms should compete in environments characterized by both exogeneous shocks and intense endogenous competition. Agent-based modelling of firms' strategies offers an alternative analytical approach, where individual firm or component parts of a firm are modelled, each with their own strategy. Where traditional models can assume homogeneity of actors, agent-based models simulate each firm individually. This allows experimentation of strategic moves, which is particularly important where reactions to strategic moves are non-trivial. This Element introduces agent-based models and their use within management, reviews the influential NK suite of models, and offers an agenda for the development of agent-based models in strategic management.
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Specificații

ISBN-13: 9781108738019
ISBN-10: 110873801X
Pagini: 75
Ilustrații: 6 colour illus.
Dimensiuni: 152 x 228 x 4 mm
Greutate: 0.09 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Elements in Business Strategy

Locul publicării:Cambridge, United Kingdom

Cuprins

1. Introduction; 2. Antecedents –the world of agent-based models; 3. Into the strategic literature; 4. An agenda for the future.

Descriere

Introduces agent-based models and their use within management, and offers an agenda for their development in strategic management.