Cantitate/Preț
Produs

Scenario Thinking: A Historical Evolution of Strategic Foresight: Elements in Business Strategy

Autor R. Bradley MacKay, Peter McKiernan
en Limba Engleză Paperback – 3 oct 2018
This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.
Citește tot Restrânge

Din seria Elements in Business Strategy

Preț: 13830 lei

Nou

Puncte Express: 207

Preț estimativ în valută:
2647 2792$ 2206£

Carte tipărită la comandă

Livrare economică 02-16 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781108469005
ISBN-10: 1108469000
Pagini: 75
Ilustrații: 1 b/w illus. 2 tables
Dimensiuni: 153 x 230 x 5 mm
Greutate: 0.14 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Elements in Business Strategy

Locul publicării:Cambridge, United Kingdom

Descriere

Elevates scenario thinking as the essential tool in managerial foresight projects.