Service Business Development: Strategies for Value Creation in Manufacturing Firms
Autor Thomas Fischer, Heiko Gebauer, Elgar Fleischen Limba Engleză Paperback – 5 mar 2014
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Cambridge University Press – 5 mar 2014 | 312.38 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9781107652071
ISBN-10: 1107652073
Pagini: 320
Ilustrații: 61 b/w illus. 41 tables
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
ISBN-10: 1107652073
Pagini: 320
Ilustrații: 61 b/w illus. 41 tables
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
Cuprins
List of figures; List of tables; List of exhibits; List of abbreviations; Acknowledgements; Research activities; Publication acknowledgements; 1. Introduction; 2. Basic concepts of service business development; 3. Dynamic capabilities for service business development; 4. A case study: using the exploitation approach to develop a service business; 5. A case study: using the exploration approach to develop a service business; 6. Developing service business via the exploitation approach; 7. Configurations of service strategies and operational capabilities supporting the exploitation approach; 8. Network perspective; 9. International aspects of service business development; 10. Service business development for small and medium suppliers; 11. Service business development in small and medium OEMs; 12. Summary; Bibliography; Index.
Recenzii
'This book presents a parsimonious integration of the vast research done on service business development over the last two decades. The authors provide solid advice for service development not only based on the existing research, but also based on years of detailed empirical work. The resulting framework covers from internal capabilities, to the industry partners that different business models require to succeed, and addresses the concerns and challenges of SMEs as well as international networks of service providers.' Rogelio Oliva, Texas A&M University
'A unique thought provoking insight on how to develop the service business. It is a must-read!' Bo Edvardsson, Karlstad University, Sweden
'Based on sound empirical research, this timely and high quality book documents the why, what and how of service business development for companies in the increasingly commoditized capital goods industry.' Stephen W. Brown, Arizona State University
'This book brings together over a decade's worth of work on how manufacturing firms can create value through services. Packed with detailed insights ranging from the strategic to the operational, this book will be an invaluable reference source for researchers and managers alike.' Andy Neely, Cranfield School of Management and Cambridge Service Alliance
'… an interesting reference … Students can find a complete overview of the topic that provide[s] them with a basic set of concepts, whilst managers can use it as a tool to compare their current situation against the proposed solutions … Worth[y] of notice are the several examples taken from real cases that add value to the chapters' content by describing best practices. In this way, readers less used to theoretical reasoning can better grasp the topic being investigated [with] immediate evidence of how concepts take shape in reality. The reading is also supported by a lot of tables summarising the provided guidelines explained in detail in the text … enjoyable …' Donatella Corti, Production Planning and Control
'A unique thought provoking insight on how to develop the service business. It is a must-read!' Bo Edvardsson, Karlstad University, Sweden
'Based on sound empirical research, this timely and high quality book documents the why, what and how of service business development for companies in the increasingly commoditized capital goods industry.' Stephen W. Brown, Arizona State University
'This book brings together over a decade's worth of work on how manufacturing firms can create value through services. Packed with detailed insights ranging from the strategic to the operational, this book will be an invaluable reference source for researchers and managers alike.' Andy Neely, Cranfield School of Management and Cambridge Service Alliance
'… an interesting reference … Students can find a complete overview of the topic that provide[s] them with a basic set of concepts, whilst managers can use it as a tool to compare their current situation against the proposed solutions … Worth[y] of notice are the several examples taken from real cases that add value to the chapters' content by describing best practices. In this way, readers less used to theoretical reasoning can better grasp the topic being investigated [with] immediate evidence of how concepts take shape in reality. The reading is also supported by a lot of tables summarising the provided guidelines explained in detail in the text … enjoyable …' Donatella Corti, Production Planning and Control
Descriere
A thorough overview of the strategies available for value creation through service business development.