Business Plans Kit For Dummies 5e
Autor BF Schencken Limba Engleză Paperback – 21 iul 2016
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Specificații
ISBN-13: 9781119245490
ISBN-10: 1119245494
Pagini: 416
Dimensiuni: 188 x 232 x 20 mm
Greutate: 0.5 kg
Ediția:5th Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119245494
Pagini: 416
Dimensiuni: 188 x 232 x 20 mm
Greutate: 0.5 kg
Ediția:5th Edition
Editura: Wiley
Locul publicării:Hoboken, United States
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Public țintă
- Create sound business plans
- Clear a clear mission statement
- Assess goals and objectives
- Get start–up money in any economy
- Increase the likelihood that your business will survive and thrive
Cuprins
Introduction 1
Part 1: Getting Started with Business Plans 5
CHAPTER 1: Powering Up for Business Success 7
CHAPTER 2: Developing the Idea That Powers Your Plan 25
CHAPTER 3: Defining Your Business Purpose and Structure 47
Part 2: Developing Your Plan's Components 77
CHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79
CHAPTER 5: Charting Your Strategic Direction 103
CHAPTER 6: Describing Your Business and Its Capabilities 129
CHAPTER 7: Crafting Your Marketing Plan 155
CHAPTER 8: Finding Your Funding 177
CHAPTER 9: Tallying Your Financial Situation 191
Part 3: Tailoring Your Plan to Fit Your Business 215
CHAPTER 10: Planning for a One-Person Business 217
CHAPTER 11: Planning for a Small Business 241
CHAPTER 12: Planning for a Virtual Business 255
CHAPTER 13: Planning for an Established Business 267
CHAPTER 14: Planning for a Nonprofit Organization 283
CHAPTER 15: Planning in a Transformed World 301
Part 4: Making the Most of Your Plan 315
CHAPTER 16: Putting Your Plan Together 317
CHAPTER 17: Implementing Your Plan 337
Part 5: The Part of Tens 361
CHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363
CHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369
Appendix: What You Can Find Online 373
Index 379