Small Business Marketing Kit For Dummies, 3e

Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

• The big picture -- get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program
• Brand yourself -- find helpful advice on defining your business position and brand -- and creating marketing communications that work
• Keep connected -- discover how to leverage blogs for business success, and how to use social media to pull customers to your business
• Break the mold -- put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity
• The cornerstone of business -- find out how to capture prospects, turn those prospects into customers, and develop customer loyalty

Open the book and find:

• Real advice for marketing in today's screen-connected, customer-empowered world
• How to use the Internet and social media networks as your most essential guerrilla marketing tools
• Instructions for generating publicity
• How to set your marketing goals, objectives, strategies, and budgets
• Ways to establish an online presence
• Ten steps to a great marketing plan

Learn to:

• Develop the right marketing strategy
• Harness social media as a marketing tool
• Establish your position and brand

Tools and worksheets on the companion CD

Bonus CD Includes

Worksheets, checklists, and charts to aid the small business marketer