Cantitate/Preț
Produs

Agricultural Marketing

John Barker
en Limba Engleză Paperback – 18 ian 1990
This volume presents the changes which have taken place in agricultural marketing - particularly the market support arrangements offered through the Common Agricultural Policy - since the publication of the first edition in 1981. Describing the place of marketing in British agriculture as 1992 approaches, this book provides an updated discussion of EEC support for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs. It also presents new material covering the background and current role of Food from Britain.
Citește tot Restrânge

Preț: 22094 lei

Preț vechi: 38003 lei
-42% Nou

Puncte Express: 331

Preț estimativ în valută:
4228 4387$ 3534£

Carte tipărită la comandă

Livrare economică 04-10 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780198594925
ISBN-10: 0198594925
Pagini: 262
Ilustrații: line illustrations, tables
Dimensiuni: 141 x 218 x 15 mm
Greutate: 0.33 kg
Ediția:2
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

Cuprins

Introduction; PART I: THE BACKGROUND TO AGRICULTURAL MARKETING: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; PART II: AGRICULTURAL MARKETING IN PRACTICE: Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index.