Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation
Autor B. Gunter, A. Hansen, M. Tourien Limba Engleză Hardback – 13 oct 2010
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Specificații
ISBN-13: 9780230237537
ISBN-10: 0230237533
Pagini: 241
Ilustrații: VII, 241 p.
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.43 kg
Ediția:2010
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 0230237533
Pagini: 241
Ilustrații: VII, 241 p.
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.43 kg
Ediția:2010
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
Cuprins
Acknowledgements Alcohol Consumption and Youth: Key Issues Alcohol Marketing over the Years Advertising and Alcohol Consumption in Society Alcohol Advertising and Youth Drinking Behaviour Orientations toward Alcohol Advertisements Alcohol Representation at Point of Sale Impact of Alcohol Representation in the Entertainment Media Impact of Alcohol Representation in the News Alcohol Marketing: Regulation and Compliance Notes Bibliography Index
Notă biografică
Author Anders Hansen: Anders Hansen is Senior Lecturer in the Department of Media and Communication at the University of Leicester, UK. He is Associate Editor of the journal Environmental Communication, Secretary to the International Environmental Communication Association, and Chair and Convenor of the IAMCR s Working Group on Environmental Issues, Science and Risk Communication. His research focuses primarily on media roles in the communication, representation and construction of environmental issues, science and health.